A Lifelong Journey Through the Heart of Horticulture
I’ve spent my life immersed in the world of plants and flowers. Over time, I paired that fascination with strategic leadership, helping horticulture grow responsibly, communicate
clearly, and stay Relevant in a fast-changing, increasingly digital society.
and founded world’s okayest platform
The Origins of a Lifelong Fascination
As a child, I biked to garden centres, experimenting with plants I rarely managed to keep alive. Those early attempts taught me care, resilience, and a lasting respect for the
quiet, essential role of nature in human life.
Learning the Craft Through Entrepreneurship
Running my first floral studio taught me craftsmanship, customer expectations, and what it truly means to build something from nothing. That early venture shaped my approach to quality, responsibility, and the discipline needed to turn ideas into reality.
Building Practical Insight Across the Supply Chain
Working across wholesale and premium retail deepened my understanding of the industry’s inner workings. I learned how value moves, how systems succeed or fail, and where greater alignment, transparency, and collaboration are essential for long-term sector health.
Developing Strategic Insight in a Global Sector
Early ventures taught me resilience and focus. Shifting into marketing, I began advising leadership teams on strategy, storytelling, and positioning, strengthening brands and helping companies navigate an increasingly international, rapidly evolving floriculture landscape.
Shaping a More Transparent and Connected Floral Ecosystem
Today, my work centers on strengthening horticulture’s relevance and supporting
sustainable growth. Through thursd , I help connect growers, retailers, and consumers—enabling the industry to progress from fragmented commerce toward transparent, meaningful, and future-focused collaboration.
